> For the complete documentation index, see [llms.txt](https://gitbook.solanahills.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://gitbook.solanahills.io/roadmap/web2/seasonal-merch-launches.md).

# Seasonal Merch Launches

Our web2 partner is [New York City Alliance](https://www.nycalliance.com/our-brands), who has signed a brand [licensing deal](https://www.prnewswire.com/news-releases/nyc-alliance-inks-ip-agreement-with-solana-hills-nft-project-301753784.html) with us. They have extensive capabilities in the fashion industry, and will take care of the entire process from design, manufacturing to distribution and retail.

<figure><img src="/files/rwRezJ0shhdySngXCDPn" alt=""><figcaption><p>Solana Hills, among the big names</p></figcaption></figure>

### Design

NYCA is equipped with in-house fashion design capabilities. Solana Hills has already completed the design of majority of the merchandise we have planned for in the first season and are moving into the sampling stage.

<figure><img src="/files/AWniC62vodFvEIVLaUtK" alt=""><figcaption><p>Picking out the colours for the designs</p></figcaption></figure>

<figure><img src="/files/ErNelUwCYrqS3oqwI6PU" alt=""><figcaption><p>Designers hard at work on their Macbooks</p></figcaption></figure>

Coupled with one of the fastest sampling rooms in the industry, we will be able to receive samples within 2 - 4 days after a design is finalised.&#x20;

### Retail

* 100+ physical retail stores owned by NYCA in North America
* Working with thousands of other retailers and e-commerce stores

### Sales Outcome

* We have sold out the first batch of merchandise produced. However as demand was not as high as expected, most of it was sold at cost or below. Nevertheless, holders received the majority of the benefits via giveaways and promo code discounts purchased with [SKULLY](/whitepaper/usdskully-by-nxt-solana-hills.md).

### Looking Ahead

* Currently there are no immediate plans to produce a second batch of merch under the Solana Hills brand due to the lack of product-market fit.&#x20;
* Instead the next launch will be positioned under the wider NXT brand umbrella.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://gitbook.solanahills.io/roadmap/web2/seasonal-merch-launches.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.